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Quake Live is a first-person shooter video game project from id Software announced in 2007. It is said that id is very much focusing on the multiplayer aspect of the game, so as to nudge the game into succeeding its predecessor Quake III Arena as a major League FPS eSports competition game. It will be released as a free version of Quake III Arena launched through a web-browser. Quake Live will be backed financially by in-game advertising from IGA Worldwide.
IGA Worldwide is to provide all the advertising, sponsorship and creative branding for ID softwares forthcoming free-to-play title Quake Live.
The latest iteration of the classic multiplayer shooter will be freeand played through web browsers, offering users friends lists andcommunication, stats tracking, matchmaking, sponsored events andtournaments in one package – the quakelive.com website.
"IGA understands game developers and game players which makes themthe perfect partner for Quake Live," commented Todd Hollenshead, CEO ofid Software.
"Whether it’s been the ease of implementing their SDK or just theirexcitement about Quake Live, they have been fantastic to work with."
With the game free to consumers, IGA will handle all sponsorship,advertising and branding within the game and on the quakelive.comwebsite.
"id Software is among the proverbial godfathers of modern gaming andwe are thrilled to be working with them on their first title in our'freemium' category,” said Justin Townsend, CEO of IGA Worldwide.
"This partnership is only the latest testament to the increasingacceptance of in-game as an effective, measurable advertising mediumand a strategic revenue opportunity for publishers and developers," headded.
Press Release: IGA Worldwide Partners with id Software on Forthcoming Quake Zero Portal and Free-to-Play Game
IGA Selected Exclusive Provider of Advertiser Sponsorships; In-Game Brand Integration Opportunities within New Ultimate Quake Portal
Quote:
San Francisco, CA– February 19, 2008 –IGAWorldwide Inc., the leading independent in-game advertising networkannounced today from the 2008 Game Developer Conference that it haspartnered with id Software to manage all advertising, sponsorship andcreative branding opportunities within the forthcoming Quake Zero Web site and free-to-play version of the popular action series.
IGA Worldwide, Inc. is the market-leading in-game advertising networkoffering brands and agencies a single point of access to an exclusiverange of opportunities within the world's premium videogamefranchises. IGA's proprietary Radial NetworkSM enables advertisers todynamically-target over 15 million uniquely engaged consumers and hassuccessfully delivered campaigns for brands such as Intel, Coca-Cola,McDonalds, Nokia, Gillette and Unilever. IGA also provides brands withcustomized branding solutions including