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The winners have been announced for the 25th annual Golden Joystick Awards, with Gears of War taking the prize for Game of the Year.
Epic's shooter also won the Xbox Game of the Year, Editor's Choice, and Nuts All-Nighter awards.
Nintendo's Wii Sports, which dominated the recent BAFTA awards, won the Family Game of the Year award, with the Wii console itself named Innovation of the Year.
The awards, organised by UK media publisher Future, were selected by the public in open voting that began in July. Last year, over half a million votes were cast.
This year, a new category was added--UK Developer of the Year--which was won by Codemasters.
The full list of winners is as follows:
Ultimate Game of the Year: Gears of War
Xbox Game of the Year: Gears of War
PC Game of the Year: The Lord of the Rings: Shadows of Angmar
PlayStation Game of the Year: God of War II
Nintendo Game of the Year: The Legend of Zelda: Twilight Princess
Editor's Choice: Gears of War
Publisher of the Year: Nintendo
Retailer of the Year: Game
The One to Watch: Assassin's Creed
UK Developer of the Year: Codemasters
Online Game of the Year: World of Warcraft: The Burning Crusade
Nuts All-Nighter: Gears of War
Soundtrack of the Year: Guitar Hero II
Innovation of the Year: Nintendo Wii
Mobile Game of the Year: Final Fantasy
Handheld Game of the Year: GTA Vice City Stories
Family Game of the Year: Wii Sports
Girls' Choice Game of the Year: Guitar Hero II
BBC wrote:
Third person shooter Gears of War has scooped the "Ultimate Game of the Year Award" at the Golden Joysticks.
The title sold more than 3 million copies in 10 weeks and won three more awards including Xbox game of the year and the editors choice.
Other winners included the multiple Bafta award winning Wii Sports which took home the best family game award.
The awards, now in their 25th year, are awarded in 18 categories and are voted for by UK gamers.
Nearly three quarters of a million gamers cast votes.
Most of the games that took home prizes differ from those that won Bafta awards this year.
The Baftas are chosen by a panel of expert judges.
The only games to take home prizes at both ceremonies were Wii Sports and God of War II. Both sets of prizes also snubbed Sony's latest console, the PlayStation 3 (PS3).
No PS3 titles won at the Baftas, whilst the only game that can be played on the PS3 to win a Golden Joystick was Assassin's Creed.
The multiplatform game took home the one to watch award.
Other notable winners at the London Ceremony included Guitar Hero II which took two awards for best soundtrack and girl's choice, and Nintendo which took home publisher of the year and the innovation award for its Wii console.
The Legend of Zelda: Twilight Princess won best Nintendo game.
The Golden Joysticks also awarded prizes to massively multiplayer online games, a genre overlooked by the Bafta awards. The Lord of the Rings Online: Shadows of Angmar won best PC game, whilst World of Warcraft: The Burning Crusade won best online game.
Other gaming platforms were also rewarded such as Final Fantasy for best mobile game and Grand Theft Auto: Vice City Stories for best handheld.
But the big winner was Epic Games Gears of War.
The title was an instant hit with gamers and focuses on a ragtag band of human warriors, known as Delta Squad, as they battle with the Locust Horde enemy.
Players control Marcus Fenix, a prisoner who is freed to help defend mankind.
Although it was originally released for the Xbox 360, the game has since been made available on the PC.
Codemasters won developer of the year, despite none of its games winning an award.
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