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The iPod is a status symbol, especially among teens. You see white earbuds everywhere, regardless of whether or not the kid is listening to an iPod. I've never really wondered where they all come from—probably from long-broken iPods or even eBay. Regardless, Duracell has obviously taken notice. One of the few companies actually having a hard time cashing in on the iPod phenomenon (why couldn't the iPod be powered by double AAs?) has found a way to cash in on the iPod phenomenon. Or at least people's insecurities and longing to fit in.
The headphones really are almost identical. They probably come from the same OEM, and you would be hard pressed to tell the difference unless you held both pairs in your hand. The magnets in the "Duracell" buds are significantly stronger then those in the (legit) iPod headphones—I am yet to see how that effects the sound. The thing is, it doesn't matter how these things sound, because Duracell thinks is going to sell more batteries because of it, however odd it may be.
I wouldn't be surprised if this little marketing ploy paid off. I guess I don't want to fit in as I've never used the supplied iPod earbuds nor the Apple firmware, replacing them with a nice pair of Sony Dj Headphones and Rockbox
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