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"We at Digg couldn't think of a better partner to get to where we need to go," said Jay Adelson, the company's chief executive officer. "They're a young ad service, they're innovative, they're willing to work with us on the cutting edge."
For three years, Microsoft will deliver ads -- mostly small, contextually relevant text links -- on Digg.com.
Google do not develop Ad System. Advertisements include only header, short text and URL address. Google have not had completion. Microsoft can introduce better Ads more catching eyes and more innovative.