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You are currently in Programming, Web and Software Design/Development
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Fri Dec 22, 2006 7:10 pm Reply and quote this post
How many links is too many?

According to the experts, 7 is the maximum number of choices you should give somebody on a website at any one time.

That means no more than 7 links in navigation

Here’s a genuine example of how NOT to do it.


That screen shot’s from the French site, C Discount. Generally it’s quite a professional looking site (I’ve seen worse, anyway). However, there are 43 (yes 43!) links in the navigation at the top of the page.
They would have been much better to have just 7 or 8 links on the homepage and then, when somebody clicks on a section (like “DVD” or “Boutique”), revealing a sub-menu with a further 5-7 links.

This way, you’re not asking the customer to choose between dozens of things in one go. If they did this, the site would be easier to use and I’d expect them to make more sales - which, after all, should be the goal of the website.

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Sat Dec 23, 2006 3:48 am Reply and quote this post
Ah, but sometimes you wish to impress visitors with what a great selection you have, and how many choices you offer!    Note that in the screenshot of Cdiscount you present, the tabs are not just all equal. They are grouped by sur-tabs. I count ten sur-tabs (12 if you include the undivided Account tab and the search box), with at most 12 in each sub-group. So what you're really getting is a tree, not a simple list (like that at the bottom of that page, which is more like an index) and each uses a clear 1- or 2-word description, so that they all fit in a simple toolbar space, and still leave plenty of room for displays of featured ads.  

Now, compare that with iVirtua's home page, which has 20 items at the top (not counting the Google ads, which change in number), and then lists links to 21 fora, grouped by 7 often-overlapping sur-groups, and with both forum and group names reading entire lists of possible topics areas, and the whole thing needing to scroll at least 11 pages to see it all! The buzzword "media" shows up 19 times in 14 of those headings!  

I'd say that iVirtua could improve a lot by emulating Cdiscount's good example.  

Contributed by OwenKL, iVirtua Recognised Member
1886 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

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