User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Themes
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Pizza Hut introduces moble ordering / iPhone nationwide
Digg This Digg Topic Tag it on del.icio.us Tag topic on On del.icio.us Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Business and Industry in Gaming, Media, Web, IT and Computing
Post new topic Reply to topic
Fri Jan 18, 2008 7:45 am Reply and quote this post
Pizza Hut has deployed a mobile ordering system that ratchets up thecompetition in the industry's battle to sell more pizzas using thelatest technology.
The unit of Yum Brands this week introduced new cell phone servicesthat let customers order from any of its 6,200 outlets nationwide viatext message or the mobile Web.
All the top U.S. pizza delivery chains--Domino's Pizza, Pizza Hut, andPapa John's International--have invested in online and mobile orderingas a way to boost sales in one of the restaurant industry's mostcompetitive segments.
"We wanted to provide <cnet:blog id="9849988">maximum accessibility</cnet:blog>,"Bernard Acoca, Pizza Hut's director of digital marketing, said onWednesday. "We have a core group of customers that is very tech-savvy.They use their phones for everything ... We want to be where theconsumers are."
Within five years, Pizza Hut aims to earn half its revenue from orders placed via computers and mobile phones, he said.

Pizza Hut is not the first to offer mobile ordering services, but theDallas-based company says its service is the broadest and mostcomprehensive.
<!-- STORY TEASE --><newselement><!-- missing include --></newselement><!-- END STORY TEASE -->
Domino's in September gave customers with Web-enabled phones the optionto place mobile orders at nearly half of its 5,100 U.S. restaurants.
"We're glad (Pizza Hut is) offering this. We think it's good for the pizza category," Papa John's spokesman Chris Sternberg.
In November, Papa John's was first to offer a text ordering option for customers at all of its 2,700-plus U.S. restaurants.
Sternberg said the third-largest pizza chain has offered, but notmarketed, mobile Web ordering for about two years. He said the servicehas been limited by older technology in many cell phones.
Papa John's was first to offer online ordering in 2001 and such orders now account for some 20 percent of sales, he said.
"Online users are the sweet spot now," said Sternberg, who said textmessaging will be the next big thing, led by people aged 14 to 25. "Wedefinitely think that's where folks are heading. We think we're on thefront end of the text wave."

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic


Page 1 of 1

iVirtua Latest
Latest Discussion

Discuss...
Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.


Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact