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PS3: US Study shows Blu-ray Disc compatibility is major incentive for purchase!!!
A SCEA study has shown that for US consumers, the PS3’s Blu-ray Disc compatibility was a major incentive for buying the next generation console.
The PS3 was introduced in the states last November, some four months before its European debut so it is useful to look across the Atlantic at market trends that could indicate future drivers here in Europe.
According to Sony’s research, some 83% of respondents watch Blu-ray movies occasionally or frequently on their PS3 and 72% have purchased at least one Blu-ray disc since getting a PS3.
http://www.pspsps.tv/2007/06/us_ps3_owners_value_bluray_abi.html