User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Themes
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Tumbleweeds outnumber punters, as iPhone's First Night flops
Digg This Digg Topic Tag it on del.icio.us Tag topic on On del.icio.us Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Apple
Post new topic Reply to topic
Mon Nov 12, 2007 6:02 am Reply and quote this post
Journalists and PR minders like us at iVirtua Community (UK) outnumbered buyers onFriday night as interest in Apple's iPhone miserably failed to live upto the pre-launch hype in the UK.

The iPhone went on sale at stores operated by retail titan CarphoneWarehouse, exclusive operator O2, and Apple's own retail chain. Thedays preceding the launch had been filled with pages of coverage fromposh papers and broadsheets alike. O2 announced it was employing 1,400extra staff to cope with the short-term demand. Even Carphone's PRstaff were dispatched to far corners of the land, to provide expertadvice to the masses clamouring for iPhones.
But now it looks as if a tight-knit group of media and PR people gotcaught in a feedback loop. The "event" they imagined simply failed totake place.
The first signs that reality was not following the script came at 7pm, from a Regreader at Brent Cross. Perched by Wembley on the North Circular, BrentCross is a shopping hub reaching into millions of affluent punters inHertfordshire and Oxfordshire, as well as the metropolis itself. Henoted that the Carphone and O2 stores were empty of punters, with only"the usual" smattering of shoppers at the Apple Store, playing withiPods.
Reader Ian Ferguson fought his way to the front of a non-existentqueue at Carphone Warehouse to get his iPhone, he reported in ourcomments on Friday night. He was outnumbered by extra staff trying to"upsell" him insurance and over-priced accessories.
Up in Manchester, it was safe to go to the pub at 5pm, an hour before "launch" then get soaked in the rain.
An hour later, bored staff outnumbered prospective purchasers as the stores stood empty.
"An average Wednesday afternoon", reported AximSite.
Dial-A-Phone's Nick has a gallery of the non-existent iPhone mania that was failing to break out, here.

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic


Page 1 of 1

iVirtua Latest
Latest Discussion

Discuss...
Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.


Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact