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The OpenID online authentication standard got a massive boost today.Yahoo has announced it intends to adopt OpenID, and will be offeringall current Yahoo account holders the chance to upgrade to OpenIDaccounts. The company will also adopt sign-in seals—the unique photosdisplayed at banking web sites and associated with each individualusers' account—to help users confirm that they are, in fact, logginginto a genuine Yahoo webpage.
The OpenID initiative itself allows people to sign in and accessmultiple websites with a single username. Unlike certain earlierinitiatives such as Microsoft's Passport, however, OpenID does notstore all end-user information in a single centralized dataserver. AnOpenID user with a Yahoo account, for example, could enter his OpenID(JohnDoe@yahoo.com) at any web site where the authentication standardis supported. JohnDoe would then be redirected to a secure Yahoo serverand asked to enter his Yahoo login and password. This process can becompleted at as many web sites as the end user wishes.
Yahoo's decision to back OpenID could nearly triple the service'snumber of users, and could spur current fans of the service to spendmore time using Yahoo-branded software and online services. OpenID,however, is not the only game in town. Facebook, Google, and Plaxorecently announcedtheir intentions to work with DataPortability.org in developing waysfor end-users to move their own data and identification between variousonline services. Microsoft, meanwhile, has its own ID system, known asWindows Live ID, that aims to provide much the same service as OpenIDunder the Microsoft label.
Microsoft will supposedly be collaborating with OpenID on version 2.0of the standard to integrate support for the standard into WindowsVista, but it's not clear when that will happen, or if the company willdecide to change directions and directly support its own Windows LiveID instead. OpenID and the various other similar initiatives like itaren't going to take the Internet by storm—there are too manycompetitors in the field, and too many valid privacy and securityconcerns that have yet to be addressed. Yahoo's decision to support theauthentication standard is still a significant step in the rightdirection—the millions of users that pass through Yahoo's portal on adaily basis now have the opportunity to jump through fewer hoops inorder to access the content and services they use online.
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