User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Apple to use students video on YouTube for new iphone ads
Digg This Digg Topic Tag it on Tag topic on On Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Apple
Post new topic Reply to topic
Mon Oct 29, 2007 8:18 pm Reply and quote this post

Apple’s begun tapping into the YouTube crowd for commercial content. A clip created by 18 year-old English Student named Nick Haley will soon be the inspiration for a new television commercial that Apple will be using to promote its new iPod Touch.

Haley, who’s from Warwick, England, made the clip because of his love of Apple as a brand. The video shows off several features of the iPod Touch, and is set to the song “Music Is My Hot, Hot Sex” by Brazilian band CSS. Looking at the clip on YouTube, you’d never know it wasn’t a commercial produced and distributed by Apple itself. You may even think that this is Apple’s way of launching an online advertisement disguised as a YouTube video from an unknown user.

But with the recent authenticity tactic Apple is using for its series of commercials featuring iPhone stories, it’s no surprise that it reached out to Haley. In his first trip to the States, he’s being flown out to Cupertino, CA to help Apple produce the commercial that will be shown on television stations across the nation. And getting prime placement, too! Spots have already been slotted for commercial breaks during NFL games and Desperate Housewives, getting quite a range of viewers as well.

This level of corporate interest in UGC is what new networks like GlobeShooter, AdItAll and GeniusRocket are banking on, as they have created online marketplaces where individual artists can hopefully catch a break by those brands looking to tap into this longtail of creatives in order to make a unique and appealing advertisment for wide or niche distribution.

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic

Page 1 of 1

iVirtua Latest
Latest Discussion

Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.

Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact