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Apple’s begun tapping into the YouTube crowd for commercial content. A clip created by 18 year-old English Student named Nick Haley will soon be the inspiration for a new television commercial that Apple will be using to promote its new iPod Touch.
Haley, who’s from Warwick, England, made the clip because of his love of Apple as a brand. The video shows off several features of the iPod Touch, and is set to the song “Music Is My Hot, Hot Sex†by Brazilian band CSS. Looking at the clip on YouTube, you’d never know it wasn’t a commercial produced and distributed by Apple itself. You may even think that this is Apple’s way of launching an online advertisement disguised as a YouTube video from an unknown user.
But with the recent authenticity tactic Apple is using for its series of commercials featuring iPhone stories, it’s no surprise that it reached out to Haley. In his first trip to the States, he’s being flown out to Cupertino, CA to help Apple produce the commercial that will be shown on television stations across the nation. And getting prime placement, too! Spots have already been slotted for commercial breaks during NFL games and Desperate Housewives, getting quite a range of viewers as well.
This level of corporate interest in UGC is what new networks like GlobeShooter, AdItAll and GeniusRocket are banking on, as they have created online marketplaces where individual artists can hopefully catch a break by those brands looking to tap into this longtail of creatives in order to make a unique and appealing advertisment for wide or niche distribution.
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