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The BBC has already begun serving advertising to overseas visitors to its website, after its governing body agreed to the move last month.
The rollout is being run by the Beeb's commercial arm, BBCWorldwide. It's starting with a gradual launch of European and NorthAmerican campaigns ahead of a "full deployment" in January, aspokeswoman told us.
document.write('\x3Cscript src="http://ad.uk.doubleclick.net/adj/reg.music_media.4159/front;'+RegExCats+GetVCs()+'pid='+RegId+';'+RegKW+'maid='+maid+';test='+test+';pf='+RegPF+';dcove=d;sz=336x280;tile=3;ord=' + rand + '?" type="text/javascript">\x3C\/script>'); <ahref="http://ad.uk.doubleclick.net/jump/reg.music_media.4159/front;dcove=d;sz=336x280;tile=3;ord=s@NpF9Rk6jcAAFvPIIsAAACm?"target="_blank"><imgsrc="http://ad.uk.doubleclick.net/ad/reg.music_media.4159/front;dcove=d;sz=336x280;tile=3;ord=s@NpF9Rk6jcAAFvPIIsAAACm?"width="336" height="280" border="0" alt="" />
Ads are appearing on both the homepage and the main news page (screengrab here). So far, we've seen Flash marketing for British Airways and Airbus adorning BBC pages.
Making money back from its worldwide online presence is a topfinancial priority for the cash-strapped public service broadcaster,which is taking heavy job losses to cut costs.
The BBC is paid for by UK viewers through a £135.50 ($282.76) annualTV licence fee. BBC Worldwide has been ordered to double the cash itfunnels back into corporation coffers within five years.
The plan for website ads was agreed to by the BBC Trust on thecondition the ads don't distract too much from editorial content. Therewill be no pop-ups, and ads will appear only on heavily-traffickedpages. The BBC is using IP address-based geo-targeting to ensure thatUK users do not see the ads, although it is not fool proof.
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