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At the 'Fashiontronics' show held in New Delhi on October 19, Hewlett-Packard India launched a new range of fashionable accessories for the Pavilion series of desktops and laptops. HP has also partnered with Suneet Varma, a leading fashion designer, to design and create some exclusive accessories such as PC Skins and special edition designer laptop bags.
"HP attempts to reach out to customers who are looking at individuality and create a unique style statement. In a colorful and style conscious market like India, we believe that the concept will be huge success and will spawn many similar initiatives as well," said Ravi Swami Nathan, vice president of HP Personal Systems Group, Hewlett-Packard India.
Other products that were also introduced at this event were for the HP iPAQ series of handhelds. The accessories formed a range of Jabra Bluetooth headsets that included a special headset embellished with Swarovski crystals.