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Twentieth century software business models focus on scarcity because they're founded upon 20th century conceptions of property (actually, their origin is a few centuries' older than that, but never mind).
Scarcity is the absolute wrong way to build a software business in the 21st century, with the rise of digitization. It is pointless and fruitless to insist that the digital world act like the physical or analog world, and build business models that conform to this false view. To thrive in the new software world, we need to embrace its changes rather than fight them.