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With the current generation of handhelds and consoles, Nintendo hasproven that there is one thing it can do better then the competition:appeal to the non-gamer crowd. And the company is going to continue itspush to attract that audience with a series of upcoming commercialsfeaturing some notable celebrities.
In support of the new metallic rose color for the DS, Nintendo willbegin running a series of commercials featuring actress America Ferrera(Ugly Betty) and former American Idol champ Carrie Underwood later on this month. Actress Liv Tyler (Armageddon, Lord of the Rings) will also be in a series promoting the crimson and black model.
This isn't the first time that Nintendo has been able to court big-name female celebrities; Nicole Kidman was featured in a series of advertisements whenBrain Age 2was released last year. This time around, while Nintendo is stickingwith the female audience, it seems as though the company is alsolooking to reach a younger demographic.
With almost 20 million units of hardware sold in North America alone, Nintendo is clearly doing something right.