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Orange branches out from mobiles
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Mon Jun 05, 2006 1:59 pm Reply and quote this post
Orange is launching Europe's first "quadruple play" mobile phone service.
The move means consumers will get just one bill from the company for mobile, landline, internet and TV services.

Orange also said it would be launching a trial for customers to use one handset to cover mobile, fixed-line and voice over internet (Voip) services.

Under the plans, Orange's parent France Telecom will rebrand all its services across Europe under the Orange name over the next 18 months.

Reports suggest the rebranding exercise will cost 160m euros ($205m; £109.5m).

The company also announced it would give free high speed internet access to UK customers spending at least £30 a month on a mobile phone contract, the customer also has to sign up to the deal for at least 18 months.

Changing market
The move comes as the telecoms industry is going through major changes, with companies looking to expand across the various communication platforms.

http://news.bbc.co.uk/2/hi/business/5032846.stm

Contributed by Editorial Team, Executive Management Team
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