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First complex planned for 76,000 sq ft Dubai Mall
Sega and Dubai properties firm Emaar plan to open a number of indoor theme parks across the Middle East and North Africa.
The parks will be developed in Emaar's shopping malls, with thefirst outlet planned for The Dubai Mall, a split-level 76,000 squarefoot complex in Downtown Burj Dubai.
The complex will be based on Sega's Joypolis centres in Japan andfeature an indoor roller-coaster, simulators and arcade machines.
"Entertainment is about living dreams, it is about experiencing joyand culture. In joining with a company of Emaar's stature and power, wehope to convey the pleasure and excitement inspired by greatentertainment to people all over the world," commented Hajime Satomi,CEO of Sega.
The Dubai Mall already boasts a children's area, cineplex,Olympic-size ice rink and access to Burj Dubai, the tallest man-madestructure in the world.
"These innovative 'shoppertainment' concepts further position EmaarMalls Group as a global provider of retail and entertainmentdestinations," commented Rashid Zakaria Doleh, CEO of Emaar Malls Group.
"Apart from strengthening our international portfolio of projectsand maximising our growth opportunities, the Emaar Malls Group and Segapartnership synergises our expertise to provide a world-classexperience for mall visitors."
The Dubai Mall is set to open in late 2008, with Emaar Malls currently developing the Cairo Gate outlet in Egypt.
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