An exclusive gaming industry community targeted
to, and designed for Professionals, Businesses
and Students in the sectors and industries
of Gaming, New Media and the Web, all closely
related with it's Business and Industry.
A Rich content driven service including articles,
contributed discussion, news, reviews, networking, downloads,
and debate.
We strive to cater for cultural influencers,
technology decision makers, early adopters and business leaders in the gaming industry.
A medium to share your or contribute your ideas,
experiences, questions and point of view or network
with other colleagues here at iVirtua Community.
Sony counting on brand loyalty for sales of pricey PlayStation 3
By May Wong, Associated Press
SAN FRANCISCO, Calif.  As the countdown to its Nov. 17 U.S. launch neared, Sony showed off its PlayStation 3 game console Thursday and named 22 titles that will be available at the same time.
The games at launch will run the genre gamut, from racing and war games to updated, more powerful versions of popular sports titles  "the most robust game lineup" of any new-generation game system, boasted Kaz Hirai, president and chief executive of Sony Computer Entertainment America.
Sony's own in-house developed titles, such as a first-person shooting game called Resistance: Fall of Man will be $59.99.
Other games that will be available for download directly onto the PS3 will be priced at $14.99 or less, Sony officials said.
Prices of certain accessories also were disclosed: $50 for an extra wireless controller; $15 for a memory card adapter; and $25 for a remote control for the system's built-in Blu-ray disc drive player.
The console is already the most expensive among the new generation of game systems with a price tag of $500 or $600, depending on the model, but analysts say Sony's dominance in the video game market still will dictate its success.
Sony has sold 106 million PlayStation systems globally, including 40 million of them in the U.S., while Nintendo has sold roughly 21 million GameCubes, and Microsoft Corp. has sold about 23 million Xbox systems, said P.J. McNealy, an analyst at American Technology Research.
"At the end of the day, Sony still has tremendous brand loyalty here, and they'll sell millions," he said.
Sony officials were equally optimistic.
"We've always had formidable competition," Jack Tretton, executive vice president of Sony Computer Entertainment America, said in an interview.
Introducing a product this time as a market leader seems less daunting than the challenge he faced when helping to launch the first PlayStation against the then-industry kings, Nintendo and Sega, Tretton said.
Digg Topic
Tag topic on On del.icio.us
Technorati Search
Post to Slashdot
