WWDC 08: 3G iPhone with GPS - £99 half price and apps

"The price is a maximum of $199 all around the world -- we're really,really excited about the new iPhone 3G. And as you might expect, wehave a new ad! I'd love to show it to you." Lights are down... spytheme.

"70 countries this year. We're going to start with 22 ofthe biggest, rolling out the iPhone 3G at the same time in all of thesecountries. July 11."

"The big news, is $399 to $199 -- we think we can check off more affordable."

"We think the iPhone 3G will be affordable to almost everyone. 16GB model for $299 -- for that model we have a white one

"iPhonestarted off at $599 for an 8GB device, which now sells for $399 -- wewant to make it even more affordable. I'm happy to tell you the 8GBwill sell for $199."

"These deals are all signed, sealed, anddelivered. Our stretch goal was 25 countries -- we'll be in 70countries this year, we think we can check off more countries."Applause. "Which brings us to more affordable."

Don't worry people, we'll have maps!

Huge, huge applause. People are on the edges of their seats. "We'llbe rolling it out in 70 countries in the next severeal months. Nexttime you're in Malta and you need an iPhone 3G, it'll be there for ya."

Showing all the countries, playing Small World -- most of SouthAmerica... Norway, Sweden, Finland, Estonia, Latvia, Lithuania,Denmark, Netherlands, Belgium, Poland, Czech, Switzerland, Portugal,Spain, Italy, Malta, Croatia, Slovakia, Hungary, Romania, Greece,Turkey, Jordan, Egypt, Niger, Mali, Senegal, Guinea, Ivory Coast,Cameroon, Kenya, Botswana, South Africa... man, way too many countries!

"Wethink we can check off third party apps. We distro iPhones in sixcountries -- we set ourselves the goal of 12 countries for the iPhone3G, and the stretch goal of 25 countries... Here we go..."

"Enterprise support: as we explained earlier, full Exchangesupport. All secure VPN, everything everyone's asked for is built-in.We're on exactly the right track, we can now check off enterprisesupport. Third party apps -- the SDK, you saw the great apps, and we'vegot the best way to distro them."

Zig-zagging down Lombard street. "So! Built in GPS, and much, muchfaster data. We think we can check off 3G and add built-in GPS toboot." Big applause.

Showing tracking ping -- crap, that's hot.

"Locationservices is going to be a really big deal on the iPhone -- you saw abit of that here today, it's going to explode. We get location fromcelltowers, from WiFi, and now we get it from GPS." So that's A-GPS."We can actually do tracking."

11:38AM PT - "Sogreat performance, great battery life. Now, one other thing thatbenefits from fast data is GPS -- we've built that into GPS." The crowdroars.

"Browsing, 5-6 hours of high speed browsing. Video - 7 hours, audio - 24 hours." Big applause. Dizamn.

"2Gtalk time is up from 8 hours to 10 hours. 3G talk time... other phoneshave 3 - 3.5 hours, we've managed 5 hours of 3G talk time, which is anindustry-leading amount of time."

"If we compare this to WiFi,we'll see 3G approaches WiFi speeds. We're also really proud that we'redoing this with great battery life -- standby time is 300 hours."

Email attachment download demo. 5s over 3G, 18s over EDGE.

"We took two other 3G phones -- the iPhone 3G is 36% faster thanthe nokia N95 and Treo 750 -- and look at the result you get, by theway! Full page on the iPhone, and quite a bit less on the otherphones." Big applause.

"It's even more remarkable when you lookat this next to WiFi -- you can see 3G speeds are actually approachingWiFi. It's amazing zippy -- 17s."

Still waiting to load... people are murmuring. Duh, Steve, we'vebeen saying this since the beginning. People are whistling now. 59s onEDGE. "Slow."

Showing EDGE vs. 3G -- let's see how we do. 3G version takes 21s to load... PAINFULLY slow on EDGE.

"How does the iPhone 3G tackle these things? Let's take a look at3G. Why do you want 3G? Faster data downloads, right? There's nowherethat you want it more than the browser and downloading email. First,the browser..."

"Improved audio, it's really, really great... and it feels even better in your hand, if you can believe it."

"Flush headphone jack."

"Solid metal buttons, the same gorgeous 3.5-inch display, camera"

"We'velearned so much with the first iPhone. We've taken everything we'velearned and more and created the iPhone 3G. It's beautiful. This iswhat it looks like. "Black back! "Thinner at the edges. Full plasticback, it's really nice."

HUGE applause.

"Today w'ere introducing the iPhone 3G.

"The number onereason people didn't buy iPhones is because they just can't afford it(56%). So as we arrives iPhone's 1st bday -- we're going to take it tothe next level."

"And last but not least -- everyone wants an iPhone, but we need to make it more affordable." Big applause.

"Second:enterprise support, third: third party apps, fourth: we need to sell itin more countries. We've sold iPhone in six countries so far, butbelieve me, they're in use ALL over the world." Hehe. "It's clear thereis a demand."

"What are these next challenges? 3G." Huge applause.

"Inthat first year we sold 6m iPhones since we ran out some weeks ago. Wedid figure out what our next challenges are... the next mountain wehave to climb to go to the next level."

"That's all great, butthe thing that makes us the happiest is that users love the iPhone. 90%customer satisfaction -- that's off the charts. What products todayhave that? 98% are browsing -- mobile browsing has gone from nothing to98% with the iPhone. 94% are using email, 90% are using SMS -- 80% areusing 10 or more features. You can't even begin to figure out how touse 10 features on a normal phone!"

"And iPhone has had tremendous critical acclaim -- best inventionof the year -- it's the widely believed that this it the phone that'schanged phones forever." Applause

"Now I'd like to talk about something near and dear to my heart.That's the iPhone. In a few weeks it's going to be the iPhone's firstbirthday. An amazing intro -- certainly the most amazing we've everhad."

Steve! "Isn't that great? We've been working on that for a while. I think we finally got it right."

".Mac users can continue to use service, but they'll be automatically upgraded to MobileMe. So that's MobileMe."

"We'regoing to create a free 60 day trial, available along with iPhone 2.0.You might be asking what about .Mac? MobileMe replaces .Mac."

"It's available for $99 per year -- 20GB of storage."

And now they're all shuffling out

"Take advantage of everythingyou can learn here and go make some great products. Thank you verymuch, I'll see you this week!" The lights are up!

"You know,we've got such incredibly talented people at Apple -- they put theirhearts and souls into this product. I hope you can feel it. ... andthat's just the start. WWDC 2008 -- I think it's going to be our bestso far."

11:47AM PT - Big applause, even thesecond time. "Just like the first iPhone, this new iPhone 3G is one ofthe most amazing products I've ever had the privilege to be associatedwith." He's calling all the teams to stand up, give 'em a round ofapplause.

Tag line: "Finally, the first phone to beat the iPhone... Introducing the NEW iPhone 3G." Steve's rolling the commercial again!

Secret Apple vault -- finally we get to see what it looks like!

"The price is a maximum of $199 all around the world -- we'rereally, really excited about the new iPhone 3G. And as you mightexpect, we have a new ad! I'd love to show it to you." Lights aredown... spy theme.

Jamie Taylor on iPhone 3G

11:48 a.m.: Jobs moves into the new ad for the 3G iPhone,which pokes fun at Apple's secretive nature. The demo gods finally maketheir presence felt as the audio skips on the replay of the video.
11:46 a.m.: Twenty-two countries will get the 3G iPhonefirst, and they'll all get it at the same time, and it's not cominguntil July 11. The late rumors win.
11:45 a.m.: The 16GB model will be $299, and that model will also be available in white.
11:44 a.m.: On to the price. The first iPhone was $599, and now sells for $399. It will now sell for $199 for 8GBs of storage.
11:43 a.m.: Jobs then moves into enterprise support, whichhas been covered in detail earlier today, as well as third-partyapplications. When it comes to more countries, the 3G iPhone will beavailable in dozens of countries, as a video with "A Small World AfterAll" plays with the iPhone working its way through South America andEurope. No love for Venezuela or China, but India and Australia areadded for a total of 70 countries. It will roll out to those placesover the next several months.
11:39 a.m.: "Location services is going to be a really bigdeal on the iPhone." GPS data allows you to do tracking, Apple recordeda iPhone traveling in a car going down San Francisco's famously crookedLombard Street, showing how precisely the iPhone can be tracked as itnavigates the curves.

Jobs announced the new iPhone will offer GPS.
(Credit: James Martin/CNET News.com)
11:38 a.m.: He compares the 3G iPhone to the Nokia N95 andTreo 750, two other 3G phones, and says the 3G iPhone is 36 faster todownload the same Web page. in an iPhone 1.0 to iPhone 2.0 comparison,an e-mail attachment downloads in five seconds on the 3G model, and 18seconds on EDGE. Jobs says the 3G iPhone will 300 hours of standbytime, improved from 8 hours to 10 hours on 2G talk time, and he'squoting 5 hours of 3G talk time. Browsing should give you 5-6 hours,video 7 hours, and audio 24 hours of continuous operation.
Jobs confirms the new iPhone will have GPS.

3G iPhone speed test.
(Credit: James Martin/CNET News.com)
11:35 a.m.: Jobs goes over the 3G support first. Fasterdownloads are a no-brainer, he says. He does a side-by-side comparisonof a Web page loading on EDGE vs. one on 3G. The National Geographic'shome page downloads in 21 seconds on the 3G network, and the EDGE oneis taking forever. Twenty-one seconds is a lot, but this is a prettyphoto-heavy Web page. It took 59 seconds on EDGE. The 3G speeds areclose to Wi-Fi, Jobs said.
11:33 a.m.: "We've learned so much with the first iPhone."Jobs shows off the pictures; it's thinner at the edges, a black plasticback, and metal buttons on the side. It's the same screen, with acamera, a flush-headphone jack (which gets wild applause), and improvedaudio.
11:32 a.m.: "Today we're introducing the iPhone 3G."
11:31 a.m.: "We did figure out what our next challenges are."3G networking, as you might have heard, is that first challenge.Enterprise support is the second, third is third-party applicationsupport, fourth is international support--as Jobs jokes about theunlocked iPhones all over the world--and fifth, everybody wants aniPhone, but we need to make it more affordable.

Design
Though the iPhone 3G is thinner at the edges than its predecessor, the phone measures a hair thicker (0.48 inches versus 0.46 inches) in the gut. The other measurementsare the same except that it weighs just the slightest bit less (4.7ounces versus 4.8 ounces). Otherwise, the iPhone 3G shows few cosmeticchanges from the front--same display size and resolution, and thesingle Home button sits just below the screen. We're very pleased tosee that Apple has done away with the irritating recessed headphonejack, which now is flush so that you'll be able to use any 3.5mmheadphones you like.
But turn over the iPhone 3G, and you'll see more significantchanges. A black, plastic skin replaces the current silver-aluminumback. The swap may cut the cost, but we worry about its long-termdurability. The 8GB model will come in black only, while Apple promisesthe 16GB version in back and white. The white model is a bit random--wewere expecting something in red--butcolor is a personal choice. The camera lens, volume rocker, chargerport, speaker, microphone, power button, and display locking switchshow no changes. Our News.com colleaguegot a hands-on with the new device and reports that it feels similar inthe hand to the current model, with the exception of the tapered edges.
3G
With support for three 3G bands (850, 1900, 2100) and bothUMTS and HSDPA networks, the iPhone 3G is well positioned for usinghigh-speed networks all around the world. Considering that Apple ispromising to bring the device to 70 countries, it had better be. Duringhis WWDC keynote, Jobs compared Web download speeds between the twoiPhones. On the original model, which runs on a 2.5G EDGE network, aphoto-heavy Web site loaded in 59 seconds, while the same site loadedin 21 seconds on the new device--impressive, but we take it with agrain of salt for now. After all, the demo iPhone in today's keynotewas the only iPhone in the room using AT&T's 3G network. Once amultitude of devices flood the same network, load times may change.
GPS
This is one feature that was on our original iPhone wish list.While the current iPhone location services find your position vianearby cell phone towers and satellites, the iPhone 3G uses Assisted GPS supplemented by satellites. It also offers live tacking so you canmonitor your progress as you drive (or walk) along. We're excited tosee this feature as well, as it fills in another gaping hole on theoriginal handset. You'll also find photo geotagging, but we're not sureyet whether the iPhone 3G or any third-party applications will supportturn-by-turn directions.
Third-party apps
Speaking of which, the iPhone 3G will indeed support the collection of appsavailable through the iPhone SDK--no surprise here. Apple promises toopen apps store in early July (Apple didn't release an exact date);we're guessing by July 11. Gaming apps should feature prominently; many will integrate with the phone's accelerometer.
Enterprise support
Worker bees will be pleased to know that the iPhone 3G will offer support for Microsoft Exchange Server.That will bring push e-mail, contacts and calendar, remote wipe, globalcontacts access, and auto-discovery. That's another welcome change asit puts the iPhone in the hands of a whole new class of corporate userswho now will be able to get their work e-mail on the iPhone.
Battery life
Last year Jobs said that Apple had not included3G in the first iPhone because it would have made too many compromiseswith the handset's battery life. But now it appears that Apple hassolved that problem. The iPhone 3G promises a solid 5 hours of 3G talktime, 10 hours of 2G talk time, 5 hours of 3G Internet time, 6 hours ofWi-Fi Internet time, 7 hours of video playback, 24 hours of audioplayback, and 12.5 days standby time. The audio and video times areunchanged from the original iPhone.
What else?
Since the latest iPhone will support the 2.0 software,additional new features will show up at launch and beyond, includingcontacts search, iWork document support, the capability to viewPowerPoint attachments, bulk move and delete, a scientific calculatorin landscape mode, parental controls, and support for 16 languages.You'll also be able to use a graffiti-style application for enteringcharacters in Asian languages.
What's missing?
Unfortunately, we hoped for an even largerbundle of features in this round. Apple still leaves multimediamessaging out of the mix along with voice dialing and video recording.We still don't understand why Apple can't include these basic features,many found in even the cheapest and simplest cell phones. We were alsohoping for a landscape keyboard, the capability to cut and paste, Flashsupport for the Safari Web browser, expanded memory, and additionalBluetooth profiles. Apple, you left us hanging in a big way. It's alsodisappointing to hear that the dock is now sold separately for $49, butwe suppose that helped cut the price. No, you don't needthe dock, but it's nice to have. Even the power adapter and the SIMcard removal tool that now come in the box won't make up for its loss.
Should you buy it?
If you're an iPhone fence-sitter, now'sthe time. The addition of 3G and GPS, the affordable price tag, andextra features from the iPhone 2.0 software update make the iPhone 3G aworthy prospect. Unlike the previous iPhone, which we liked andrecommended with reservations, we're much happier with what this newhandset has to offer. iPhone 3G isn't perfect, but there's a lot tolike here and we approach the device with much anticipation. We'llupdate this page with a full, rated review once we get our hands on thehardware.