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How many times have you seen music videos on youtube or google video? We all have... but here we have, according to Wall Steet Journal, Time, who are really going for it and cashing in on this popular phenominon!
Time was, interacting with a favorite band didn't go much beyond joining a fan club and singing along, lighter or cellphone outstretched, at a concert. Now, artists are asking listeners to shoot their next music video.
Wall Steet Journal wrote:
Several popular acts, including established artists like Björk and the Red Hot Chili Peppers as well as indie bands like the Decemberists, are holding video-making contests to coincide with the release of their latest albums. Even Ozzy Osbourne will invite fans to create the video for his single "I Don't Wanna Stop" later this month. Prizes range from cash and computers to having your creation distributed as the band's "official" video.
Wall Steet Journal wrote:
The labels see the contests as a significant marketing opportunity -- and an opportunity to cut costs. Epic's Mr. Stimmel said the contests are a relative bargain compared with the cost of producing a full-blown music video. He estimates the label spent about a quarter as much on the Incubus contest as it might have spent producing a video, which can cost $150,000 to $250,000. And with a traditional video, there's a risk the fans won't like it, he said. In the contests, "your fans, or your potential fans, are part of the process."
But not everyone sees the contests as a good thing for fans. Jason Boyce says the record labels are the only beneficiaries. "People are doing these projects, sending in all this stuff and basically giving them hundreds of hours of work for free," said the 26-year-old San Francisco video director, who has worked on music videos. "The industry is just absolutely desperate for ideas. This is kind of like mining the population."
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