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Online piracy is not solely responsible for dwindling sales of recorded music, says a report.
Media analysts Screen Digest said broader cultural trends and the debut of DVD had left many consumers with much less to spend on their music collections.
But the boom in sales of music through online portals will help to offset the decline in sales, said the report.
However, the decline will only be halted by 2010 Screen Digest predicts.
Perhaps most important was the rising popularity of DVD.
Said the report: "the fact that the decline in physical music sales corresponds to the boom in DVD sales begins to look less like a coincidence and more like a cause."