User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
HMV To Open 360 Lan Centre in Edinburgh
Digg This Digg Topic Tag it on Tag topic on On Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Business and Industry in Gaming, Media, Web, IT and Computing
Post new topic Reply to topic
Tue Mar 18, 2008 6:26 am Reply and quote this post
hUK entertainment retailer HMV is opening a 2000 sq foot Xbox 360gaming centre in its Edinburgh store (I’ll have to go along and checkit out.)

With 27 Xbox 360 consoles and plans to run regular competitions onSamsung HD screens, the HMV gaming zone is not quite as ambitious asthe Omega Sektorwhich opened in Birmingham a couple of months ago. Combining as it doesa pay to play environment with a store which sells the games you’vebeen playing, the Edinburgh centre will be a test bed for the scheme,which if successful may see similar game zones rolling out across thelarger branches of the retailer.
Tim Ellis, head of games at HMV had this to say:

“Games are now an integral part of the HMV offer, andwhether we’re selling them or, as in this case, also making themavailable on a pay-per-play basis, it’s about getting our customerscloser to the things they love, and giving them access to contenthowever they wish to consume it.”

With events for Guitar Hero III, Halo 3 and Project Gotham 4 alreadyplanned, the game zone seems set to generate quite a bit of interest ingaming and may go some way to improving its image and widespreadacceptance as a respectable pastime. If more of these kinds of centresstart appearing on our high-streets, proving that there is a socialaspect to gaming, beyond that of chatting with your friends via theinternet, it may dispel the myth of spotty teenagers playing gamesalone in their bedrooms.

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic

Page 1 of 1

iVirtua Latest
Latest Discussion

Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.

Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact