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In between sulking with Nokia and billing customers for imaginary debts, Orange UK has changed the voice used for its menus and automated systems, opting for something a little more matey and a little less BBC. While other operators test femtocells, broadcast video, or prepare to do battle with the imminent iPhone, Orange has re-recorded all its voice prompts with something "designed to be friendly and engaging".Apparently, "the new Voice of Orange reflects social trends and preferences towards a more informal tone of voice". Orange said customers were polled on a range of accents, tones, and voices before "Ruth" was selected. Orange won't confirm who supplied the voice, but our information is that it was actor Ruth Gibson, who apparently supplies a range of accents.
The Register wrote:
After sticking with the old voice for 13 years there's little harm in making a change, though one has to wonder at the list of priorities in the Orange HQ these days.
http://www.ruthgibson.co.uk/cv.htm
Ruth Gibson wrote:
Ruth is currently appearing in a national tour of Brian Friel’s adaptation of The Bear by Chekhov for Attic Theatre Company. This is her second production with Attic previously playing Beattie in Markings at the Southwark Playhouse, Traverse and National Tour. Other theatre credits include; Jane in Tennessee William’s Viex Carre, the title role in Anne of Green Gables at London’s Sadler’s Wells Theatre, Ella, After Mrs Rochester for Shared Experience-Nominated for the Evening Standard “Best Play” award- at the Duke of York’s Theatre, West End, Linda, Blood Brothers, Phoenix Theatre, West End, Marya, The Government Inspector for Horla, Dawn ( Rei-Mei) London and Tokyo and a sell out run of The Fairer Sex at Edinburgh Festival.
TV and film credits include Judge John Deed and Doctors for the BBC, A short film for BFI and feature film ‘Good Girl, Bad Girl’. She has also worked with the Royal Shakespeare Company, Terry Johnson, The Globe Theatre, Soho Theatre and The Gate in Notting Hill.
Her personal website tells us: Height: 5' 4" Build: Slim Eyes: Blue/Grey Hair: Red Playing Age: 19+ IMDB - Ruth Gibson She is an experiences voice over artist, work includes in house work for American Express and The Times, an advertising campaign for British Airways and TV idents for Schwartz.
Ruth is the new voice of Orange Mobile Phones andfrom April 2007 will be the sole voice on all their telecom systems. Orange:
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